Moomintroll is the central figure in Tove Jansson's books about the Moomin family, published 1945–1970. Moomintroll and their friends have since also become TV series and feature films and have their own theme park in Naantali, Finland, called Moominworld.
Ekelund has interpreted Moomintroll by developing a unique collection, Moomin and his friends. Below products are examples taken from our wide range of Moomin products. For more options, see our different categories and collections
Organic and eco-labelled
Locally produced in Sweden
Swedish woven textiles
Sweden has a long tradition in weaving and we at Ekelunds still hold on to this tradition. All our products are woven by our skilled and knowledgeable craftsmen in Horred. We believe in sustainability and therefore all materials in our home textiles are certified by the Global Organic Textile Standard, also shortened GOTS. This gives you as a consumer a credible assurance of sustainability and the environment.
Design and collaborations
Every year we launch several exciting collaborations with well-known creators and popular brands, such as Moomin, Pettson and Findus and Marius of Norway. Here, our weaving tradition and playfulness play a big role in launching new collections and collaborations.