PRIVATE LABEL

Want to launch your own home textile line or reduce logistics by working with a European partner? We offer flexible Private Label solutions tailored to your needs. All products are woven in Sweden using GOTS-certified organic materials in a transparent and sustainable production process. With over 330 years of weaving expertise, we help you bring your brand to life – with quality, care, and Scandinavian design at its core.

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YOUR BRAND – OUR PASSION

Great products begin with a strong identity. At Ekelund, we bring your brand vision to life through premium woven textiles – crafted entirely under your name. As a Private Label partner, our expert design team is with you every step of the way, from concept to final product.

Woven Quality – Branded for You

Whether you are building a full-scale collection or launching a seasonal series, our Private Label service gives you the freedom to shape your own product line – with the quality and care of Swedish craftsmanship behind it. We can adapt existing designs to suit your brand or help you create something entirely new – based on your ideas, moodboards, or visual identity.

FAQ

How much does it cost to create a Private Label product?

Pricing depends on the type of product, the complexity of the design, and the level of customization required (such as labels, packaging, or unique weaving patterns).

We offer both adaptations of existing designs and full custom development. Once we know more about your needs, we will provide a clear and tailored quote. There is no cost or commitment at the initial inquiry stage.

 I have an idea – but no finished design

No problem! You don’t have to be a designer. Just tell us what you’d like to express – a feeling, a place, a symbol, a tone of color – and our team will help turn it into a unique woven story. We’ll provide a quote for the design work.

Can I create a full collection under my brand?

Yes, absolutely. With our Private Label service, you can develop an entire product range – fully under your own brand. That means the products are woven without Ekelund labels, logos, or packaging, and instead feature your own identity throughout.

Whether you want to launch a cohesive collection or gradually build your assortment over time, we are here to support you with design, production, and consistent quality – all crafted in Sweden using GOTS-certified materials.

What material is used – and is it sustainable?

Yes! All products are woven in 100% certified organic materials – cotton or a cotton/linen blend – and the entire production is GOTS-certified, meeting the highest environmental and social standards. This is not optional in custom orders; it’s part of our identity.

Are there any limitations I should be aware of?

Yes – and they’re what make the craft so beautiful. We weave using up to 6 colors, which means your design needs to be adapted to a limited palette. But our designers are experts in working creatively within these boundaries.

We weave in organic cotton or cotton/linen, which works best with clean forms, strong contrasts, and thoughtful composition. Halftones, fine lines, or photo-like details may need to be interpreted differently for weaving.

And finally: we weave, not print – which means certain effects or gradients can’t be replicated exactly. But what you get instead is something far more tactile, soulful, and lasting.

What’s the delivery time?

Standard delivery is 5–8 weeks after design approval and sample confirmation.

 Can I have my own label on the product?

Absolutely. For an additional cost, we can weave or sew your logo into the label, hanging loop, or even the packaging. The details matter – and we make them count.

Will reorders cost extra?

No, repeat orders are more cost-efficient. If you have already developed a design with us, there is no need to pay for a new setup or design fee. You only pay for the production itself, based on quantity and product type. This makes it easy and cost-effective to reorder bestsellers or expand your collection over time.

What makes Ekelund so special?

We’ve been weaving in Horred since 1692. What you receive from us isn’t just a product – it’s heritage, craftsmanship, and an uncompromising commitment to quality and responsibility. Your idea, our loom – together, we make something truly unique.

Let's start working together

Start by filling in the form below – it helps us understand your vision and begin the creative process. There is no commitment or cost at this stage. We will get back to you shortly to explore ideas, pricing, and the next steps.