William Morris

William Morris was an influential designer & poet from Victorian England. His designs are known for their natural motifs, their profound wealth of detail and their flowing design language. Morris drew inspiration from the English countryside and each pattern is characterized by recurring themes from nature.
By weaving the Morris pattern, we at Ekelund embrace part of the English tradition and unite it with our Swedish heritage. Creates a bridge between the past and the future, and between the English and Swedish landscape.

Like Morris, we share the vision of creating designs that not only reflect our time but stand the test of time, ensuring that each product is as relevant today as it was when it was first created.



- The true secret of happiness lies in taking a genuine interest in all the details of daily life. -
William Morris, 1884.

  • PIMPERNELL

    The Pimpernel pattern is from 1876. This elaboratesymmetrical pattern is the first example of Morris usinga ”repeat pattern.” Centered on large tulip flowers andloops of foliage, the title Pimpernel refers to the smallflowers dotted throughout the design.The pattern can be found in Morris’ own dining roomat Kelmscott House in Hammersmith.


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  • STRAWBERRY THIEF

    Strawberry Thief from 1883 is one of Morris’s most iconic andbeloved patterns. Morris, who often grew strawberries in hisgardens, frequently saw his crops disappear to hungry birds.These stolen berries inspired him to create this beautiful patternwith birds, strawberries, and leaves.

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  • SUNFLOWER

    Sunflower was designed in 1879. It is a beautiful symmetricalpattern featuring central sunflowers, abundant grapevines,and lovely curly leaves. Sunflowers were one of Morris’ favoriteplants and could be found in several of his gardens. Sunflowersalso appeared in Morris’ designs, prose, and lectures.

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  • VINE

    The Vine pattern from Morris & Co was designed in1874. Morris’ daughter, May, led an embroideryworkshop and used Morris & Co’s ’Oak’ damask indark green as the base for the embroidery, addingdepth to the panel and making it look like a densethicket. A beautiful pattern with small grape clusters, just as popular today as when it was first created.

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  • FRUIT

    Fruit, also known as Pomegranate, was designed in 1864.It is one of Morris’s first wallpaper designs, structured onan exact square grid. The pattern features repeatingrectangular elements with diagonal branches laden withlemons, peaches, oranges, and pomegranates.

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  • GOLDEN LILY

    Golden Lily, 1899. One of the most admired patternsfrom William Morris. Golden Lily is richly populatedwith many flowers in a wide array of beautiful colors.The lily leaves, adorned with a speckled pattern, liealongside swirling leaves and dotted stems that curlaround this strongly diagonal arrangement.

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31 products

  • FRUIT
    A2315
    FRUIT
    Placemat 35 x 48 cm
    100% Cotton
    Regular price
    189 kr
    Regular price
    Sale price
    189 kr
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  • FRUIT
    A2128_1 A2128_2
    FRUIT
    Towel 35 x 50 cm
    100% Cotton
    Regular price
    215 kr
    Regular price
    Sale price
    215 kr
    Add to cart
  • STRAWBERRY THIEF
    A2313 A2313-0
    STRAWBERRY THIEF
    Tablecloth 150 x 300 cm
    55% Cotton & 45% Linnen
    Regular price
    3 525 kr
    Regular price
    Sale price
    3 525 kr
    Add to cart
  • STRAWBERRY THIEF
    A2312 A2312-0
    STRAWBERRY THIEF
    Tablecloth 150 x 250 cm
    55% Cotton & 45% Linnen
    Regular price
    2 700 kr
    Regular price
    Sale price
    2 700 kr
    Add to cart
  • STRAWBERRY THIEF
    A2311 A2311-0
    STRAWBERRY THIEF
    Tablecloth 150 x 150 cm
    55% Cotton & 45% Linnen
    Regular price
    1 675 kr
    Regular price
    Sale price
    1 675 kr
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  • STRAWBERRY THIEF
    A2310 A2310-1
    STRAWBERRY THIEF
    Table runner 50 x 150 cm
    55% Cotton & 45% Linnen
    Regular price
    775 kr
    Regular price
    Sale price
    775 kr
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  • STRAWBERRY THIEF
    A2309 A2309-0
    STRAWBERRY THIEF
    Napkin 35 x 35 cm
    55% Cotton & 45% Linnen
    Regular price
    159 kr
    Regular price
    Sale price
    159 kr
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  • VINE
    A2119_1 A2119
    VINE
    Cushion cover 40 x 40 cm
    55% Cotton & 45% Linnen
    Regular price
    525 kr
    Regular price
    Sale price
    525 kr
    Add to cart
  • PIMPERNEL
    A2098_1 A2098_2
    PIMPERNEL
    Towel 50 x 70 cm
    55% Cotton & 45% Linnen
    Regular price
    319 kr
    Regular price
    Sale price
    319 kr
    Add to cart
  • SUNFLOWER
    A2097_1 A2097
    SUNFLOWER
    Napkin 50 x 50 cm
    55% Cotton & 45% Linnen
    Regular price
    269 kr
    Regular price
    Sale price
    269 kr
    Add to cart
  • PIMPERNEL
    A2096_1 A2096
    PIMPERNEL
    Table runner 50 x 150 cm
    55% Cotton & 45% Linnen
    Regular price
    775 kr
    Regular price
    Sale price
    775 kr
    Add to cart
  • PIMPERNEL
    A2094_1 A2094
    PIMPERNEL
    Cushion cover 40 x 40 cm
    55% Cotton & 45% Linnen
    Regular price
    525 kr
    Regular price
    Sale price
    525 kr
    Add to cart
  • VINE
    A2093_1 A2093
    VINE
    Towel 35 x 50 cm
    100% Cotton
    Regular price
    215 kr
    Regular price
    Sale price
    215 kr
    Add to cart
  • VINE
    A2091_1 A2091_2
    VINE
    Placemat 35 x 48 cm
    100% Cotton
    Regular price
    189 kr
    Regular price
    Sale price
    189 kr
    Add to cart
  • VINE
    A2089_1 A2089
    VINE
    Napkin 35 x 35 cm
    100% Cotton
    Regular price
    159 kr
    Regular price
    Sale price
    159 kr
    Add to cart
  • SUNFLOWER
    A2087_1 A2087
    SUNFLOWER
    Table runner 35 x 140 cm
    55% Cotton & 45% Linnen
    Regular price
    559 kr
    Regular price
    Sale price
    559 kr
    Add to cart
  • VINE
    A2086_1 A2086
    VINE
    Table runner 35 x 120 cm
    100% Cotton
    Regular price
    495 kr
    Regular price
    Sale price
    495 kr
    Add to cart
  • SUNFLOWER
    A2084_1 A2084
    SUNFLOWER
    Tablecloth 150 x 300 cm
    55% Cotton & 45% Linnen
    Regular price
    3 525 kr
    Regular price
    Sale price
    3 525 kr
    Add to cart
  • SUNFLOWER
    A2083_1 A2083
    SUNFLOWER
    Tablecloth 150 x 250 cm
    55% Cotton & 45% Linnen
    Regular price
    2 700 kr
    Regular price
    Sale price
    2 700 kr
    Add to cart
  • SUNFLOWER
    A2082_1 A2082
    SUNFLOWER
    Tablecloth 150 x 150 cm
    55% Cotton & 45% Linnen
    Regular price
    1 675 kr
    Regular price
    Sale price
    1 675 kr
    Add to cart
  • VINE
    A2081_1 A2081
    VINE
    Blanket/Throw 140 x 170 cm
    100% Cotton
    Regular price
    1 650 kr
    Regular price
    Sale price
    1 650 kr
    Add to cart
  • FRUIT
    A2317
    FRUIT
    Cushion cover 40 x 40 cm
    55% Cotton & 45% Linnen
    Regular price
    525 kr
    Regular price
    Sale price
    525 kr
    Add to cart
  • FRUIT
    A2316 A2316-0
    FRUIT
    Blanket/Throw 140 x 170 cm
    100% Cotton
    Regular price
    1 650 kr
    Regular price
    Sale price
    1 650 kr
    Add to cart
  • FRUIT
    A2314
    FRUIT
    Napkin 35 x 35 cm
    100% Cotton
    Regular price
    159 kr
    Regular price
    Sale price
    159 kr
    Add to cart
  • FRUIT
    A2129_1 A2129
    FRUIT
    Table runner 35 x 120 cm
    100% Cotton
    Regular price
    495 kr
    Regular price
    Sale price
    495 kr
    Add to cart
  • GOLDEN LILY
    A2095_1 A2095_2
    GOLDEN LILY
    Cushion cover 40 x 40 cm
    55% Cotton & 45% Linnen
    Regular price
    525 kr
    Regular price
    Sale price
    525 kr
    Add to cart
  • GOLDEN LILY
    A2092_1 A2092
    GOLDEN LILY
    Towel 35 x 50 cm
    100% Cotton
    Regular price
    215 kr
    Regular price
    Sale price
    215 kr
    Add to cart
  • GOLDEN LILY
    A2090_1 A2090
    GOLDEN LILY
    Placemat 35 x 48 cm
    100% Cotton
    Regular price
    189 kr
    Regular price
    Sale price
    189 kr
    Add to cart
  • GOLDEN LILY
    A2088_1 A2088
    GOLDEN LILY
    Napkin 35 x 35 cm
    100% Cotton
    Regular price
    159 kr
    Regular price
    Sale price
    159 kr
    Add to cart
  • GOLDEN LILY
    A2085_1 A2085
    GOLDEN LILY
    Table runner 35 x 120 cm
    100% Cotton
    Regular price
    495 kr
    Regular price
    Sale price
    495 kr
    Add to cart
  • GOLDEN LILY
    A2080_1 A2080
    GOLDEN LILY
    Blanket/Throw 140 x 170 cm
    100% Cotton
    Regular price
    1 650 kr
    Regular price
    Sale price
    1 650 kr
    Add to cart