Privacy Policy


PERSONAL INFORMATION

Ekelund, Linneväveriet i Horred AB, is committed to protecting your personal integrity and ensuring that your personal data is handled with the utmost care. This policy aims to clearly explain the type of information Ekelund collects and how it is used. By accepting cookies on the website, making a purchase, or providing your personal details, you consent to the processing of your personal data as outlined in this policy. Ekelund, Linneväveriet i Horred AB ("Ekelunds"/"we"), with company registration number 556313-2231 and address SE-519 30 Horred, is the data controller responsible for the processing of your personal data.


WHAT PERSONAL DATA DO WE PROCESS?

Ekelund processes the personal data necessary to provide you with an excellent customer experience. Some data is collected automatically through the website, such as your IP address, preferences, shopping cart contents, and viewed products via cookies. Other data is collected manually, for example, when you fill out an order form. If you choose to become a customer, we may store your name, personal identification number, gender, email address, purchase history, payment and order details, delivery address, and phone number.


HOW DO WE USE YOUR PERSONAL INFORMATION?

Your personal information is used for various purposes, including identifying you as a customer, processing and delivering your orders, and communicating with you about your purchases. It may also be used for direct marketing, newsletters, and customer surveys. Additionally, Ekelund analyzes shopping habits to provide relevant information and improve the website, payment systems, and processes. Personal identification numbers may be processed as required by payment and credit providers for credit checks. If you do not wish to receive marketing communications, you can contact Ekelund to opt-out.


HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

To ensure your personal data is secure, Ekelund has implemented several security measures. These include strict security protocols, firewalls, antivirus software, and SSL (Secure Socket Layer) encryption to protect data during online transmission. Access to personal data is restricted to authorized employees, who must verify their identity to gain access. One-way encryption is also used to safeguard sensitive information, such as credit card numbers, during payment processing. As a customer, you are responsible for ensuring that SSL is enabled in your browser settings for optimal security.


HOW LONG IS MY PERSONAL DATA STORED?

The length of time your data is stored depends on its purpose and applicable legal requirements. Visitor data, such as cookies, is stored locally in your browser and is cleared according to your browser settings. Customer data is retained by Ekelund for two years unless legal or contractual obligations require a longer retention period.


YOUR RIGHTS - ACCESS TO, UPDATING AND CORRECTION OF YOUR PERSONAL DATA

You have the right to request information about the personal data Ekelund processes about you, free of charge. To make such a request, you must submit a written inquiry, as Ekelund is required to verify your identity before disclosing any data. You also have the right to request updates or corrections to your personal data if it is inaccurate or outdated. If you wish to delete your personal data, you can request this at any time, although some restrictions may apply, such as ongoing orders. Additionally, you may withdraw your consent to the processing of your personal data, either fully or partially, for example, by opting out of direct marketing while keeping your customer account active. To update, delete, or withdraw consent, please contact Ekelund via email at ecom@ekelunds.se.


LINKS

The website may contain links to third-party websites. This privacy policy applies exclusively to Ekelund’s website. When navigating to other websites, you should review their respective privacy policies. Ekelund is not responsible for how third-party websites process your personal data. Ekelund reserves the right to update this privacy policy as necessary to address changes in laws, regulations, or technical requirements. Any updates will be published on the website.