Privacy policy

Personal data

Ekelund, Linneväveriet i Horred AB cares about your personal privacy and strives to always protect your personal data in the best way. It is Ekelund's aim to comply with all applicable laws and regulations for personal data protection at any time. This policy helps you understand, among other things, what kind of information Ekelunds collects and how it is used. By accepting the policy on the site in connection with the purchase or provision of data, you agree to the processing of your personal data in accordance with below. Ekelund, Linneväveriet i Horred AB, ("Ekelunds"/"vi"), 556313-2231 , SE-519 30 Horred is the data controller for the processing of your personal data.

What personal data do we process?

We will process the personal data that you provide or have provided to us or that we have collected on the Site through cookies. The personal data that Ekelunds processes is your social security number, name, gender, e-mail address, purchase, payment and order history, delivery address, IP address and telephone number.

How do we use your personal data?

The data can be used for identification, direct marketing, customer surveys, newsletters and for statistical purposes. The data can also be used for mailings, SMS and e-mails, as well as for marketing and information by phone, unless you object. You can contact us at any time to discontinue marketing towards you as a customer. The data may also be used to analyse shopping habits in order to provide you with relevant information and marketing and to improve the site, payment solutions and payment processes. Your social security number will also be processed in connection with purchases on behalf of (or due to requirements from) payment and credit companies that need this for credit reporting purposes. If all or part of Ekelund's business is sold or integrated with other activities, your personal data may be disclosed to our advisors, any purchasers, their advisors and passed on to the new owner of the business.

How do we protect your personal data?

In order to keep the personal data we process in safe custody, we have taken several security measures: We have implemented security procedures and technical and organizational measures to protect your personal data such as browser certification technology. Furthermore, we have appropriate firewalls and antivirus software to protect and prevent unauthorized access to the network. Access to the spaces where the personal data is stored is limited and employees are required to be identified for access. Ekelunds also uses SSL (Secure Socket Layer) which is a protocol for the secure transmission of data over the Internet (or other networks). You as a customer need to make sure that SSL is not turned off in the browser settings. In order to prevent unauthorized access when processing your debit or credit card number, one-way encryption is also used.

How long will my personal data be stored?

Your data is never stored longer than is permitted by applicable personal data legislation.

Access to, update and correction of your personal data

You have the right, according to applicable personal data legislation, to be informed once a calendar year for free about what personal data is processed about you, regardless of how these have been collected. If you would like such information, please submit a written request to us. According to applicable personal data legislation, the request must be submitted signed by you by post to the address indicated on the Site. It cannot be sent by e-mail. Ekelunds wants to ensure that your personal data is accurate and up-to-date. If any of the information you have provided to Ekelunds changes, e.g. if you change your e-mail address, name or payment details or if you want to terminate your user account, please provide Ekelund's correct information by sending an email to: Ekelunds. You have the right to request that the personal data be corrected, blocked or deleted at any time. Your personal data is not processed for direct marketing purposes if you object to such processing. You have the right to withdraw a consent given for the processing of personal data at any time. Such revocation may be limited to only part of the processing, such as that relating to direct marketing.


The site may contain links to other websites. This Privacy policy applies only to the site. When you are linked to another website, you should read the privacy policy that applies to that page. Please note that Ekelunds does not take responsibility for the processing of your personal data by other websites. Changes to the Privacy policy. Ekelunds reserves the right to make changes to this Privacy policy at any time to the extent that the changes are necessary to remedy disruptions or to comply with new legal or technical requirements. Any changes to this Privacy policy will be posted on the site.