WILLIAM MORRIS

- The true secret of happiness lies in taking a genuine interest in all the details of daily life.
William Morris, 1884.

William Morris was an influential designer and poet from Victorian England. His patterns are known for their nature-inspired motifs, intricate detailing, and flowing forms. Morris drew inspiration from the English countryside, and each pattern is characterized by recurring themes from nature.

By weaving Morris's patterns, we at Ekelund embrace a part of the English tradition and combine it with our Swedish heritage. We create a bridge between the past and the future, and between the English and Swedish landscapes.

Just like Morris, we share the vision of creating designs that not only reflect our time but endure through the centuries, ensuring that each product is as relevant today as it was when first created.


EKELUND'S PATTERNS FROM WILLIAM MORRIS & CO

GOLDEN LILY

Golden Lily, 1899. One of the most admired patterns from William Morris. Golden Lily is richly populated with many flowers in a wide array of beautiful colors. The lily leaves, adorned with a speckled pattern, lie alongside swirling leaves and dotted stems that curl around this strongly diagonal arrangement.

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PIMPERNEL

The Pimpernel pattern is from 1876. This elaborately symmetrical pattern is Morris's first example of using a "repeat pattern." Centered on large tulip flowers and loops of foliage.

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SUNFLOWER

Sunflower was designed in 1879. A beautifully symmetrical pattern with central sunflowers, abundant vines, and lovely curly leaves. Sunflowers were among Morris's favorite plants and were found in several of his own gardens.

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VINE

The Vine pattern was designed in 1874. Morris's daughter, May, was head of an embroidery workshop and used Morris & Co's 'Oak' damask in dark green as a base for embroidery, which added further depth to the panel.

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FRUIT

Fruit was designed in 1864, also known as Pomegranate. It is one of Morris's first wallpaper designs based on an exact square grid. The design is built around repeating rectangular elements, with diagonal branches heavy with lemons, peaches, oranges, and pomegranates.

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STRAWBERRY THIEF

Strawberry Thief from 1883 is one of Morris's most iconic and beloved patterns. Morris, who often grew strawberries in his gardens, frequently saw his crops disappear to hungry birds. These stolen berries inspired him to create this beautiful pattern with birds, strawberries, and leaves.

Launching 2025

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GOLDEN LILY
Table runner 35X120 cm
100% Organic Cotton

29

In stock

VINE
Towel 35X50 cm
100% Organic Cotton

18

In stock

SUNFLOWER
Napkin 50X50 cm
55% Organic Cotton, 45% Organic Linnen

17

In stock

VINE
Table runner 35X120 cm
100% Organic Cotton

13

In stock

SUNFLOWER
Table runner 35X140 cm
55% Organic Cotton, 45% Organic Linnen

13

In stock

VINE
Napkin 35X35 cm
100% Organic Cotton

10

In stock

FRUIT
Towel 35X50 cm
100% Organic Cotton

7

In stock

FRUIT
Table runner 35X120 cm
100% Organic Cotton

6

In stock

SUNFLOWER
Tablecloth 150X250 cm
55% Organic Cotton, 45% Organic Linnen

6

In stock

SUNFLOWER
Tablecloth 150X300 cm
55% Organic Cotton, 45% Organic Linnen

6

In stock

GOLDEN LILY
Blanket/Throw 140X170 cm
100% Organic Cotton

5

In stock

PIMPERNEL
Cushion cover 40X40 cm
55% Organic Cotton, 45% Organic Linnen

4

In stock